April 21, 2021Announcements

Apple April 2021 Product Launches!

2021 is shaping up to be a huge new year for all things Apple with a plethora of new products launched today as part of the Apple April 2021 Event! Apple AirTag, a new segment for Apple has finally landed after years of speculation and rumour, as well as new iPad Pro models, a fantastic new, crazy thin variant of the iMac for home and school as well as Apple TV updates and iPhone 12 now in Purple.

Apple AirTag

Lose your knack for losing things. AirTag is a really easy way to keep track of your stuff. Attach one to your keys, slip another in your backpack. And just like that, they’re on your radar in the Find My app, where you can also track down your Apple devices and keep up with friends and family.

Misplacing something like your wallet doesn’t have to be a big deal when it has AirTag attached. You can play a sound on the built-in speaker by going to the new Items tab in the Find My app, or say “Hey Siri, find my wallet”. If it’s hiding nearby — like under the couch or in the next room — just follow the sound and your search is over.

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Apple iPad Pro 12.9" (5th Gen) & 11" (3rd Gen)

Apple today announced the most powerful and advanced iPad Pro ever, pushing the limits of what’s possible on iPad. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind. The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows.

Cellular models with 5G deliver even faster wireless connectivity when on the go, and to provide users with pro-level throughput for high-speed accessories, iPad Pro now includes support for Thunderbolt. Additionally, an all-new Ultra Wide front camera enables Center Stage, a new feature that automatically keeps users perfectly framed for even more engaging video calls.

The revolutionary M1 chip has been a breakthrough for the Mac, and we’re incredibly excited to bring it to iPad Pro,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With M1’s huge jump in performance, a ground breaking extreme dynamic range experience on the 12.9-inch Liquid Retina XDR display, up to 2TB of high-speed storage, Thunderbolt expansion, a four-speaker audio system, pro cameras with LiDAR Scanner, blazing-fast 5G connectivity, an amazing video-calling experience with Center Stage — combined with the advanced features of iPadOS and a powerful pro app ecosystem all in a device users can hold in one hand — there’s nothing else like iPad Pro.

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Apple iMac 24"

Say hello to the new iMac inspired by the best of Apple. Transformed by the M1 chip, designed to stand out in any space and fits perfectly into your life. At only 11.5mm thin, this extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.

See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display. The P3 wide colour gamut brings what you’re watching to life in over a billion colours. Images shine with a brilliant 500 nits of brightness. An industry-leading antireflective coating delivers greater comfort and readability.

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Apple TV 4K

Apple today announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing.

And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS — the most powerful TV operating system.

Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.

“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

“With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.”