We Built our Business by Bringing Ideas to Life.
Since 2010, our team has brought hundreds of products to life, spanning our internal branded consumer and commercial ranges, alongside consulting projects.
We combine rapid ideation methodologies with deep design, manufacturing, packaging and end user experience.
Having multiple disciplines under one roof means we're with you for the entire journey and invested in your success, with complete oversight from concept all the way through to delivering market leading products into the hands of happy users worldwide.
Detailed Mapping of User and Functional Requirements
To ensure all variables, requests, and factors are considered, we meticulously map out the user and functional requirements. As we gain a better understanding of the needs, the brief, a living document, is continually updated throughout the design process.
Developing Design Direction
With the brief in hand, we generate a range of concepts and ideas to address the identified needs. The design direction encompasses more than just appearance and interaction between parts. It also encompasses the entire system's functionality, including user experience, maintainability, and modularity.
Prototyping and Testing
Once the design direction is established, we produce prototypes to evaluate a solution's effectiveness for users, as well as to test mechanical, material, fit, finish, and wear of components and assemblies.
Designing for Manufacture
We use a variety of in-house methods to manufacture our designs and consider those approaches in the design process. For custom or client projects, we tailor the design to meet specific manufacturing needs. For example, we may design a part for low-volume fabrication during initial rollout with a higher unit cost before transitioning to mass manufacturing, which involves a significant investment and lower unit costs.
Production Ready Design
The design is production-ready once we have completed the DFM stage, established stringent quality control measures, identified trusted suppliers, and negotiated successfully.